Dear Coffeehouse owners/managers/baristas,
I just want to start out by saying thanks for having the guts to open a coffee shop and keeping it going in these tough economic times. I love coffee, but I love a great coffeehouse experience even more and Starbucks just doesn’t cut it (even though I do go there for a quick venti coffee on my way home from work).
I want to say an even bigger thank you to those coffeehouse owners that welcome in live music. You are a singer-songwriter’s life blood and if you didn’t open your doors to us we’d be busking on the cold streets (we do that too, but it’s nice to know we can come in once in a while).
But lately I’ve been thinking about my coffeehouse experiences and was wondering if you’d listen to a few (just a few) suggestions? I’m a veteran of many years of playing in a wide variety of venues and the laid back coffeehouse has got to be my favorite; no pressure, plenty of time, no drunks getting mean and demanding you play Free Bird and I can sit down and really be connected to the audience. But because of that laid back ambiance there is also a kind of laissez faire attitude towards the performer and the audience as well. So here are some suggestions that I think would enrich the musical experience for the audience, the performer and the venue and best thing of all – it don’t cost a dime.
- Introduce the performer – It would be great to have a barista or the owner say how happy they are to have “insert artists name here” playing tonight. That’s it. Now everyone knows that this guy didn’t just come in off the street and start playing.
- Prep the audience – Just a reminder to the audience that someone is performing and it’s not a CD player or Karaoke machine.
- Play the performer’s CD prior to the performance date – If there are regulars in the house they will recognize the music and make a connection. We should assume that the owners “like” the music that the performer will play so why not include the CD in their daily rotation?
- Pass a Tip Jar at the end of each set – It’s OK if the venue is not paying the performer, but the venue should tell the patrons that so they can understand that putting a few bucks in the tip jar is all the performer is getting. The audience just got some entertainment and I believe that the performer shouldn’t have to tell them that they should tip – the owner should.
- Have a Conversation with the Performer in front of the audience – This one is a stretch, but for the owner who really enjoys bringing in talented songwriters for their customers to enjoy, sitting down and interviewing or having a conversation with the artist could really add another dimension to the evening.
- Make sure someone knows how to operate the PA – There’s nothing more embarrassing than loud feedback or having no sound come out of the sound system. If there isn’t a person in the café that can operate the PA then at least have a sheet explaining how to turn things on and then off and a phone number to call in case it doesn’t work.
So those are a few suggestions. I understand that you can’t do them all, but a few would be appreciated (especially the tip jar one…). I remember playing at Eureka Joe in NYC back in the late 1990’s and they tried most of these and it worked well. Just think about it, huh?
Yours musically,
Darryl Gregory
ps – Do you have anything to add to this list? Leave a comment below and I’ll pass it on…


I’m tired of conflict. I’m tired of hate spewing voices and aggressive acts of mindless violence, discrimination and lack of compassion. So — I’m gonna pick up my guitar and play, just like yesterday. Thanks Pete!