(This post and the consequent chapter 4 posts are a combination of Chapters 4 & 5 of the 2nd edition of Ariel’s book which I did not have at the time of this writing…)
This topic is going to require multiple posts this week, I can feel it. I’ve read through Chapter 4 several times and I’m just starting to map out my strategies and schedule my work.
Let’s start with Blogging and Podcasting. I’m a blogger and I’m a podcaster, so I know a bit about both. The question is how to get MY music on other people’s blogs and podcasts? If the average blogger/podcaster is like me then they are probably a combination of the following:
- music-lovers
- music-thinkers
- musician-helpers
they most likely have:
- day jobs
- families
- not a lot of time
they are also:
- independent
- somewhat organized but not efficient
- happy to help, but don’t like being ‘sold’ or ‘pushed’
bloggers and podcasters don’t always ‘Do it for the Money’, but:
- they do like praise
- they do like FREE stuff
- they do like to be recognized
- they do like to be mentioned
While I may have an insight into who a blogger/podcaster may be, I still need to find them and create a relationship with them. Here’s my strategy so far:
- Create my Google Reader
- Subscribe to and follow blogs and podcasts found on delicious.com
- Keep track of podcasters and bloggers from the CyberPR’s newsletter
- Schedule weekly times to comment on blogs and listen to podcasts
- Create a database spreadsheet of blogs and podcasts
- Follow up
It’s all about the relationship and community. I plan to release a CD in the summer of 2011 and now, almost a year in advance, is the time to sow the seeds.
To be continued…