I attended a talk about crowd-funding recently with a songwriter’s group. I noticed that except for the presenter and the host, I was the only one that knew what crowd-funding was. I was also the only one in the audience that raised a hand when asked if they might be using crowd-funding in the near future. I was one of the few who asked the presenter any in-depth questions about the nature of crowd-funding (I even asked some leading questions because the presenter was leaving important facts out of his presentation). What was going on here? This was a relevant and interesting topic. Why weren’t more of the attendees participating and asking questions?

As I was driving home from the event I was mulling over some of the ideas that were discussed and I kept coming back to the fact that I was really the only person in the room (besides the host and presenter) that knew about crowd-funding and that had a background of information to draw upon in order to ask pertinent questions. This bugged me. Here we have a roomful of songwriters who could benefit from the information that is being presented, yet because the topic is so far removed from their level of information and experience, they sat there with a blank stare. It’s like these people were students in a 600 level course and they needed the 101 level introduction – everyone was lost in the info-overload.

But this blog post isn’t about crowd-funding. What I realized in thinking about the issue at hand was that most artists I meet are not well informed. They may know their craft and they may know a little about their discipline’s community, but they are not well informed about what’s really going on in the world that affects their community. They are not well informed about how they, as artists, can grow beyond their little hometown and out into the larger world. If you are an artist/singer-songwriter/performer, you need to be plugged in and informed.

So what is needed to consider oneself “informed”? How much of an artists’ day is taken up with getting the news on what’s happening in the world of indie music? I say not a lot and not too much. But just like practicing, it needs to be consistent and high quality. In this part of my blog post, I’m just going to talk about the ‘what’ and not the ‘how’.

Here is how I stay informed. And please feel free to add to this in any way because no one knows it all.

The Essentials:

Books -

Internet -

I still get two print magazines in the mail: Wired and Electronic Musician, but I read them online. I think I get them in the print form so I can get them online for free or as part of the package. For the most part my info comes from the Internet and radio sources and while it looks like a lot of reading, it really isn’t. But just like practicing, being informed needs to be consistent and high quality, so choose your sources well.

Please feel free to add to this in any way because no one knows it all and the list is ever-evolving.

In Part II, I will outline how I use these sources and how easy it is to schedule it into an artist’s day and how I use these sources to keep informed.

 

And… perhaps a final word here about Twitter and Flickr.

It has taken me almost a year of using Twitter to really grasp it. I’m not a social person, I do badly at parties and mixers and schmooze events, but I understand the necessity and I usually can hold my own for a bit. People tell me that I’m quiet, but I prefer to think that I am ‘verbally efficient’. I comment and talk about things that I know something about and things that interest me.

OK, that said, how does it apply to Twitter? Well Twitter is a lot like a cocktail party: a lot of little conversations going on. Some of them are interesting but most of them are silly mutterings that have nothing to do with anything I want to talk about or comment on. That’s OK, I will politely listen. But at some point I have to get in on a conversation and start making relationships. I do this by retweeting peoples’ statements that are relevant to me and commenting on statements that I feel I can add to. I mentioned in the last post (week 4.2) that bloggers just want to be recognized for what they do; so do tweeters. It is ‘micro-blogging’ after all. You get a Tweeter’s attention when you comment or RT and then they follow you and at some point want to know more about you. YOU = MUSIC = GIGS = CD SALES —> or so the story goes.

The other thing that I’ve learned about Twitter is how to automate it. Since I’ve set up my Google Reader I can extract blog posts that are relevant to me and tweet about them. I do this using TwitterFeed.com. Another way to automate tweets is by scheduling them using Hootsuite or TweetDeck. Whenever I write  blog post I use excerpts from the post as tweets that I then schedule across the week so that I keep drawing attention to my post.

There is a lot one can do with Twitter just ask @Carlalynnhall author of Twitter For Musicians. I have a gig coming up in Ohio and I’ve intentionally started following some Clevelanders in hopes that they will come to the gig. I’ve only mentioned the gig once and NEVER directly to them. But I’ve struck up a relationship with them and when I really start tweeting about it I hope they will then ask me what’s up and what the details are.

Flickr. I’m still on the fence about it. I’ve set up an account, but it doesn’t excite me. I can post pictures to my Facebook Fan page and to my Tumblr blog. People can also see them and comment on them. So what is the difference? Perhaps you can leave a comment telling me?

OK – on to week 5 and my newsletter. Good timing because it is the first of the month and time for a new issue to roll out!

 

As I said in my previous post, this is going to be a multi-part blog-o-rama on this topic of week 4. Today I spent about 4 hours scouring the web for blogs that do reviews and podcasts that play my genre of music. I then put the findings into a database spreadsheet that was suggested by Chris Bracco on his Tight Mix Blog.

I started out using delicious.com and typing in some keywords. I found a few blogs, but it was slow going. Then I had a light bulb go off over my head and thought about the great newsletters that I get from CyberPR that often (well always) have interviews with podcasters and bloggers. What better way to research than to go to CyberPR’s New Media Interview archives and pillage!

I easily filled my quota of 30 bloggers (20 to go) and podcasters from the list of interviews I found. I also found a reference to a great source for bloggers called the Blog Catalog which allows you to explore the blogosphere using keywords. Blog Catalog is a great resource and very easy to use and capsulises what the blog is all about so you don’t have to waste time.

My next steps with the info I’ve collected:

  • put the blog URLs into my blogroll
  • bookmark the blogs into delicious.com
  • add the blog RSS for each blog into my Google Reader
  • monitor the blogs and start commenting
  • follow the ones that are on Twitter and Facebook
  • get some music up on the Podsafe Network

Next on the agenda:

  • add more blogs to my list by going to google.blogsearch.com and technorati.com
  • search for reviews of like sounding indie artists
  • check out last.fm and thesixtyone
  • start using my Flickr account – I’ve had an account for a long time, but haven’t used it

To Be Continued…

 

(This post and the consequent chapter 4 posts are a combination of Chapters 4 & 5 of the 2nd edition of Ariel’s book which I did not have at the time of this writing…)

This topic is going to require multiple posts this week, I can feel it. I’ve read through Chapter 4 several times and I’m just starting to map out my strategies and schedule my work.

Let’s start with Blogging and Podcasting. I’m a blogger and I’m a podcaster, so I know a bit about both. The question is how to get MY music on other people’s blogs and podcasts? If the average blogger/podcaster is like me then they are probably a combination of the following:

  • music-lovers
  • music-thinkers
  • musician-helpers

they most likely have:

  • day jobs
  • families
  • not a lot of time

they are also:

  • independent
  • somewhat organized but not efficient
  • happy to help, but don’t like being ‘sold’ or ‘pushed’

bloggers and podcasters don’t always ‘Do it for the Money’, but:

  • they do like praise
  • they do like FREE stuff
  • they do like to be recognized
  • they do like to be mentioned

While I may have an insight into who a blogger/podcaster may be, I still need to find them and create a relationship with them. Here’s my strategy so far:

  1. Create my Google Reader
  2. Subscribe to and follow blogs and podcasts found on delicious.com
  3. Keep track of podcasters and bloggers from the CyberPR’s newsletter
  4. Schedule weekly times to comment on blogs and listen to podcasts
  5. Create a database spreadsheet of blogs and podcasts
  6. Follow up

It’s all about the relationship and community. I plan to release a CD in the summer of 2011 and now, almost a year in advance, is the time to sow the seeds.

To be continued…