(This post and the consequent chapter 4 posts are a combination of Chapters 4 & 5 of the 2nd edition of Ariel’s book which I did not have at the time of this writing…)

This topic is going to require multiple posts this week, I can feel it. I’ve read through Chapter 4 several times and I’m just starting to map out my strategies and schedule my work.

Let’s start with Blogging and Podcasting. I’m a blogger and I’m a podcaster, so I know a bit about both. The question is how to get MY music on other people’s blogs and podcasts? If the average blogger/podcaster is like me then they are probably a combination of the following:

• music-lovers
• music-thinkers
• musician-helpers

they most likely have:

• day jobs
• families
• not a lot of time

they are also:

• independent
• somewhat organized but not efficient
• happy to help, but don’t like being ‘sold’ or ‘pushed’

bloggers and podcasters don’t always ‘Do it for the Money’, but:

• they do like praise
• they do like FREE stuff
• they do like to be recognized
• they do like to be mentioned

While I may have an insight into who a blogger/podcaster may be, I still need to find them and create a relationship with them. Here’s my strategy so far:

1. Create my Google Reader
2. Subscribe to and follow blogs and podcasts found on delicious.com
3. Keep track of podcasters and bloggers from the CyberPR’s newsletter
4. Schedule weekly times to comment on blogs and listen to podcasts
5. Create a database spreadsheet of blogs and podcasts
6. Follow up

It’s all about the relationship and community. I plan to release a CD in the summer of 2011 and now, almost a year in advance, is the time to sow the seeds.

To be continued…