(This post and the consequent chapter 4 posts are a combination of Chapters 4 & 5 of the 2nd edition of Ariel’s book which I did not have at the time of this writing…)

This topic is going to require multiple posts this week, I can feel it. I’ve read through Chapter 4 several times and I’m just starting to map out my strategies and schedule my work.

Let’s start with Blogging and Podcasting. I’m a blogger and I’m a podcaster, so I know a bit about both. The question is how to get MY music on other people’s blogs and podcasts? If the average blogger/podcaster is like me then they are probably a combination of the following:

  • music-lovers
  • music-thinkers
  • musician-helpers

they most likely have:

  • day jobs
  • families
  • not a lot of time

they are also:

  • independent
  • somewhat organized but not efficient
  • happy to help, but don’t like being ‘sold’ or ‘pushed’

bloggers and podcasters don’t always ‘Do it for the Money’, but:

  • they do like praise
  • they do like FREE stuff
  • they do like to be recognized
  • they do like to be mentioned

While I may have an insight into who a blogger/podcaster may be, I still need to find them and create a relationship with them. Here’s my strategy so far:

  1. Create my Google Reader
  2. Subscribe to and follow blogs and podcasts found on delicious.com
  3. Keep track of podcasters and bloggers from the CyberPR’s newsletter
  4. Schedule weekly times to comment on blogs and listen to podcasts
  5. Create a database spreadsheet of blogs and podcasts
  6. Follow up

It’s all about the relationship and community. I plan to release a CD in the summer of 2011 and now, almost a year in advance, is the time to sow the seeds.

To be continued…

~ yes they care, you just have to remind them…

I had a valuable lesson reinforced last week about following up on an action that I hope I will keep as a habit from now on. I’m playing a gig in Cleveland in August and I sent out press releases to newspapers and radio stations in the area in hopes of getting some press or maybe an on air interview. I did it right before the July 4th holiday, so I knew that I would not hear back right away, and I also knew that things could get lost or forgotten over a long relaxing weekend.

With that in mind I scheduled a time to make follow-up calls and follow-up emails. I’m glad I did! I’m in contact with a college radio station and I’m having a feature article written in the local newspaper. Just because I followed up. In fact the reporter that I spoke to was happy I had followed up. She had read my press release but, because of her busy schedule, had misplaced the email.

So lesson learned right? Perhaps. I think that the lesson is always there and examples of why following up is so important abound, but still we don’t do it. I think we don’t because we fill our heads with stories about the other person/entity.

Oh I sent that press release weeks ago, they must not like my stuff… they think I’m beneath their notice… who are they to just throw my stuff in the trash… why can’t they just take a little time to call and say yes or no – is it that big of a deal?… I hate the media they’re all a bunch of <fill-in-the-blank>

And… we hate rejection. Calling someone you don’t know only to have them tell you that your music isn’t a fit or they don’t have space for you is hard to take. Well put on the leather skin, just take it like a grown-up and then move on.

This is where the art of the matter comes in. You need to have a talent for being polite, getting your point across with out sounding demanding or diva-esque and being interested in their needs besides yours. So instead of sitting there stewing and making up false scenarios, and freaking out about them not liking you– get on the phone and call! 9 times out of 10 the media person just didn’t see your stuff amidst the pile they get EVERY DAY. And in that pile I will bet that only 1 percent actually follow-up. What does that tell you? FOLLOW UP!

I thought I would do a quick post on where I am on Tuesday of the first week of this blogging challenge. So here it goes…

I must confess that I’ve started a lot of these marketing/business concepts before only to get discouraged and then allow them to drop by the wayside. I’m looking to use this challenge as a way to be held accountable by my peers and by a person who has had success with marketing (Ariel). I think that I read in a Stephen Covey book that it usually takes 3 weeks for a new habit to form (and in the process break old/nasty habits). The catch is the ability to stick to it and make the action a habit.

I’m aware of a lot of the names in the entrepreneurial self-help business: Pam Slim, Stephen Covey, John Jantsch, Ali Brown, Bob Baker. Often, awareness breeds contempt and a kind of resentment at the fact that these people are making money off of me for something that should be free. It feels like a Ponzi scheme at times: I tweet a little, grow a FaceBook page, grow a list and then I tell everybody else what to do and make money off of it. That’s the contempt and the cynicism. The reality is this: HARD WORK AND CONSISTENCY. Hard work – nothing in business is easy; Consistency – doing it again and again like practicing scales and modes and rhythms. If you happened to read Derek Sivers’s blog post last week you read that success is about doing something, failing and then getting right back up and doing it again with the knowledge you gained from getting your teeth knocked out the first time. This is where I am: I do something, get punched in the gut, but then I don’t get back up and figure out the best way to punch back. Well let’s put a change to that, eh?

So I sat down last night and read the first chapter of MSi9W. I made some notes and sketched out some short term and long term goals that I will tweak today. I dusted off my success journal which I kept for a time and then let go of and placed it by my bed and will write in it tonight.I am also going to start up my ‘Gratitude List’ which I send out to a lit of a few people who I know really care about my well-being.

I’m getting up
I’m bloody
I’m throwing a left jab, but it’s a feint ’cause here comes my right

~ Darryl

Someone asked me recently whether I have ever cried because of a musical performance. I said yes and on two occasions. The second time was at a Cleveland Orchestra performance of Mahler’s 2nd Symphony. I went with a friend from grad school and we sat way up in the nose bleed section with the other poor students, but Severance Hall has great acoustics and those seats are actually very good for listening.

Mahler’s 2nd is a long piece and involves lots of musicians and a full chorus plus soloists: a real circus. But it’s an amazing journey that we go on and the finale is… Well I still remember feeling numb for hours afterward and not being able to speak all the way home. And yes, I cried. Not boo-hoo, but tears of connection and resonance with a piece of music and a composer and the audience. The music was the catalyst that set all of those disparate things in motion together and I felt it keenly and on a deep emotional level.

The first time I cried because of a musical performance was when I was on stage playing. It was during a performance of the Holst Suite in E Flat, Op. 28, No. 1. Not familiar with it? Then you’ve probably never played in a wind ensemble because it is a requisite piece of music for all bands of a certain caliber. But I’m sure you know Gustav Holst’s suite entitled The Planets, you know Mars, anyway… I hope…

I was a euphonium and trombone major in college and this piece of music calls for the tuba and euphonium (which is often referred to as a tenor tuba) to play a strikingly beautiful melody in octaves in the opening. The theme is then passed on to the trumpets, etc.

On this occasion we had a guest conductor H. Robert Reynolds who began the piece with out a downbeat. o indication of a beginning from the conductor? Wha? But he just looked at me and the tuba player, smiled and we started – perfectly. It was beyond real. It was beyond magic. It was very spiritual. I don’t quite remember how I continued to play because I felt like I was disappearing into the sound and after the performance I couldn’t speak and was crying. My fellow low brass friends all thought I was nuts, but there was something in the emotion and connection to the sound, the conductor and the moment that was… beyond words. Just as with the Mahler it was about the connection and the resonance with the music as the thing that bound it all together.

So, I recently put the Holst Suites on my iPod and have been listening and trying to remember that Spring concert of 1985. The music is there, but the perfect storm is not present to make me feel the same as I did that day and that time. Perhaps it is why I keep at it, music that is, to experience that feeling again with the audience, the connections, the resonance and the sound.

At a gig I just played in NYC a person in the audience came up to me after and told me that one of my songs made her cry. What is it about this music thing? The connection. The resonance. Very powerful stuff. Very powerful indeed.

I’m tired of conflict. I’m tired of hate spewing voices and aggressive acts of mindless violence, discrimination and lack of compassion. So — I’m gonna pick up my guitar and play, just like yesterday. Thanks Pete!

It should be of no surprise, but let me point it out anyway, that the only communal human activity in which it is impossible to interact negatively is in musical performance. Now, let me clarify that statement before some of you start to point out what you think is wrong with my statement. By performing I mean the people/artists actually playing the music via instrument or voice. They are the ones that I specifically recognize as unable to be at odds with the other performers on stage. Impossible. The listening audience may be moshing around and tearing at the seat cushions, but the performers are in sync and are harmonious in their actions.

Think about it. Have you ever witnessed a band, string quartet, percussion ensemble or kazoo octet not getting along as they played their music? Acting and dancing may come in a close second, but it is not he same – there is no sustained byproduct like the vibrations that fill the air from a musical performance. Conflict may arise from a musical performance but it occurs before or after the music is being made or when something or someone disrupts the performance. The music stops, people address the issue, but while the music plays, there is no conflict between them.

When I go to concerts the musicians are usually smiling. Sometimes they may have a stern face because they are concentrating in order to listen and interact. But there is no prejudice, no animosity, no hatred while the music plays. Even if the musician is performing solo there is an inner peace that allows the music to flow out of them. It’s like  the act of creating music dissolves all hostility and soothes the savage breast.

But what about music that has a message? Music that inspires men to go off to war? Music that inspires love? Well that’ something entirely different from what I’m talking about. Performers have no real control over how the listener interprets the sounds. My focus is the performer. The pure artist that engages in music for the sake of creation. And I say that in that creation there can exist no conflict and no hate. As the Sex Pistols played ‘Anarchy in the UK’, the audience may have been bloody, but the boys in the band were in harmony and not in conflict. Until they stopped the music.

OK, so we have to be playing music constantly in order to stay out of trouble. No. But, as in meditation it’s what we carry away from the practice that sustains our ability to be present. So perhaps through consistent performance of music we can carry away feelings of compassion and empathy. Just a thought.

I’m in the middle of budget cuts once again. The school system in which I teach has been cutting away and we all know what gets trimmed: music, art and home economics. It would seem to me that these should be the last subjects to cut. Home Ec teaches us how to eat. Art teaches us appreciation of life, beauty and creation. And music teaches us how to get along – communal non-aggression. That seems like a recipe for the survival of our species if I ever heard one: eating, creation and co-existence. But the people with their hands on the purse strings say otherwise and choose to diminish the role of the arts in our lives. Sounds like a conspiracy to keep us angry, hungry and silent.

Well it seems my only response is to play my guitar like I did yesterday, will today and plan to do tomorrow and then get on my knees and pray I won’t get fooled again.